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R&B

Research & Business
Development

Toward a future full of hope and happiness,
Take on the challenge of creating new businesses
that start with social issues to be solved.

We will strive to create new businesses with a future-oriented approach
based on Canon Marketing Japan Group‘s purpose,
“Bringing together hopes and ideas with technologies to create a future beyond imagining.”

We aim to create new businesses based on social issues
and to achieve sustainable growth by building worldwide networks of open innovation.

R&B Overview

We will work to strengthen groupwide business creation functions
by facilitating coordination between research and business development functions.

Creating new businesses
through open innovation,
connecting technology
and needs

Research Business Development

Research

Exploration of new technologies
and business ideas
Worldwide information gathering

Business Development

Business development
based on
social issues
Launching new businesses and connecting to existing businesses

Value

We have established value standards that we emphasize in promoting R&B activities.
We will work to create new businesses based on new ideas without being bound by conventional values.

Future-oriented Mind
Conceiving of future-oriented businesses informed
by the worldview that we want to realize
Sustainability
Building, maintaining and strengthening an ecosystem in which
new businesses are continually created and developed
Worldwide Open Innovation
Accelerating and expanding business creation through
worldwide co-creation rather than being bound
by "go-it-alone" policies
Investment for Growth
Being willing to make the necessary investments
that will give shape to business concepts
Sense of Ownership
Boldly taking on all manner of challenges driven
by an overwhelming sense of ownership
Diversity & Inclusion
Respecting the diversity of members and fostering a
corporate climate that ensures psychological safety

Team

We bring together talent with diverse career backgrounds from inside and outside the company and
work to create new and innovative value

team members

Measures

  • Canon Marketing Japan
    MIRAI Fund

    The fund invests in domestic and overseas startups with innovative technologies and business models in the fields of well-being and business transformation.

    MIRAI Fund logo
  • Collaboration between industry,
    government and academia

    We help build a sustainable society by searching for advanced technology-driven approaches to addressing potential social issues and implementing those solutions in society, by way of open innovation with academic institutions and government entities, and the development of an innovation ecosystem.

    Collaboration image
  • Canon i Program

    The Canon i Program (“CiP,” hereafter) is operated as the Group‘s internal entrepreneur program designed to create new value to the world. The “i” in “CiP” incorporates the meanings of both “innovation” and “intrepreneur” (in-house entrepreneur). The program provides employees who have a strong desire to “make the world better” and "take on the challenge of new things" with chances to try their own hand at creating businesses.

    Canon i Program logo